YOUR PART IN THE BUSINESS ESSAY: YOUR PART IN THE BUSINESS (Due Wed., Dec. 21) MARKETING (strong business sense): We need someone with an affinity for marketing to develop a marketing plan. Ideas for marketing the CD include (but don't necessarily need to include): contact school store, set up sales each morning in A120 Lab and marketing classroom, etc. Coordinate sales effort at district Winter Concert programs in other buildings AND develop an order form for staff at other buildings to receive via email (SAMPLE ORDER FORM pdf). Flyers, posters, email, outside of school, etc. Locate area businesses that might cooperate as sales points? Mrs. Nicole McGalla, Public & Community Relations Director for PSD, will come and spend a period with the class outlining many ideas for marketing based on her role in the district and her prior work with Polygram Records. Here's a countertop sign that we used to sell the CD at a locally-owned drug store (they allowed us to keep 100% profit!): CD Sale Sign.doc
PUBLIC RELATIONS (PR) (articulate speech and writing, comfortable speaking to adults): Liaison with PMN, Nicole McGalla (mcgallan@parklandsd.org) for outside press. You should be taking pictures all along the way that can be turned into graphics that may be used in the CD itself and/or for promotion (flyers, press release, website, etc.). Here is a SAMPLE PRESS RELEASE (doc). Once the project gets "up-and-running," this person - alone or together with our social media folks - should consider posting news and updates, as well as other content to promote the CD, on a blog like this: Parkland: A Season for Giving blog.
Here's contact info for the Parkland School District director or PR: Nicole McGalla, Director of Community and Public Relations Phone: (610)351-5630 Email:mcgallan@parklandsd.org
CHARITY LIAISON: Gather ideas for charity to support and facilitate the team in choosing, then continue to serve as our class's liaison (go between) with the charity. This will mean things like contacting them to see if they can help us with advertising or selling the CD, inviting a representative to come share with our class about their mission, inviting them to join us for a CD Release Party, etc.
OUR CHARITY: Valley Youth House, 829 Linden Street, Allentown, AP 18101, 610-820-0166 Christina Schoemaker, Development Director cschoemaker@valleyyouthhouse.org
ONLINE SALES (AMP Recording & Duplicating)
DROP YOUR TRACK IN THE GOOGLE FOLDER - Must be an AIF (AIFF) file (uncompressed, 16-bit stereo).
2015 TRACK LIST, LINER NOTES, ETC.
EXAMPLE: 2014 Copy for CD Liner (track list, etc.) (from 2014)
2015 Copy for CD Liner (track list, etc.)
CLICK HERE (scroll to bottom of page for form) to enter your contact info so class members can contact you about project business.
(Contact Info)
45-50 Second Sound Clips (MP3, with fades)
Marketing Strategies
LOG YOUR WORK so YOU get CREDIT!
[GOAL: 12 hours]
Shall we use this model?: Season for Giving 2012, SeasonforGiving2014
YOUR PART IN THE BUSINESS
ESSAY: YOUR PART IN THE BUSINESS (Due Wed., Dec. 21)
MARKETING (strong business sense): We need someone with an affinity for marketing to develop a marketing plan. Ideas for marketing the CD include (but don't necessarily need to include): contact school store, set up sales each morning in A120 Lab and marketing classroom, etc. Coordinate sales effort at district Winter Concert programs in other buildings AND develop an order form for staff at other buildings to receive via email (SAMPLE ORDER FORM pdf). Flyers, posters, email, outside of school, etc. Locate area businesses that might cooperate as sales points? Mrs. Nicole McGalla, Public & Community Relations Director for PSD, will come and spend a period with the class outlining many ideas for marketing based on her role in the district and her prior work with Polygram Records. Here's a countertop sign that we used to sell the CD at a locally-owned drug store (they allowed us to keep 100% profit!): CD Sale Sign.doc
PUBLIC RELATIONS (PR) (articulate speech and writing, comfortable speaking to adults): Liaison with PMN, Nicole McGalla (mcgallan@parklandsd.org) for outside press. You should be taking pictures all along the way that can be turned into graphics that may be used in the CD itself and/or for promotion (flyers, press release, website, etc.). Here is a SAMPLE PRESS RELEASE (doc). Once the project gets "up-and-running," this person - alone or together with our social media folks - should consider posting news and updates, as well as other content to promote the CD, on a blog like this: Parkland: A Season for Giving blog.
Here's contact info for the Parkland School District director or PR:
Nicole McGalla, Director of Community and Public Relations
Phone: (610)351-5630
Email:mcgallan@parklandsd.org
CHARITY LIAISON: Gather ideas for charity to support and facilitate the team in choosing, then continue to serve as our class's liaison (go between) with the charity. This will mean things like contacting them to see if they can help us with advertising or selling the CD, inviting a representative to come share with our class about their mission, inviting them to join us for a CD Release Party, etc.
OUR CHARITY: Valley Youth House, 829 Linden Street, Allentown, AP 18101, 610-820-0166
Christina Schoemaker, Development Director
cschoemaker@valleyyouthhouse.org
CD SIGN OUT
2015 Sales Records
2014 Sales Records
2013 Sales Records ("The Books")
SOCIAL MEDIA?
LICENSE example